Digital Marketing in Hospitality and Tourism: Global Strategic Management Forum 2020, Universiti Teknologi Mara Malaysia
Presenting for the Universiti Teknologi Mara was a great opportunity to speak about the history of content marketing, the importance of collaboration, future technology and how to demonstrate your degree of uniqueness and of course, discuss the impact of Covid-19 now and in the future.
The forum placed a great emphasis on learning how to collaborate by consulting, involving and informing a broader network and how digital marketers in the future will require good engagement skills to build authentic and genuine relationships.
A lot has changed in the past twenty years and even more has changed in the past year. The more we work together the better our marketing will be and the better our hospitality experiences will be for our clients.